The Imitative product phenomenon is not confined to the food and beverage industries. It is also present in private brands of toys and new brands of packaged goods. The phenomenon of imitation is widespread but innovation is limited. Let’s explore the scope and locus of Imitative products. If you’ve ever compared a product to another, you’ll see that it’s almost identical. It’s no wonder that many consumers are confused about what is an Imitative product.
In case you have ever wondered how to protect yourself from counterfeit products, you aren’t alone. Product imitation is a common marketing strategy, involving the copying of a previous product. In general, imitation is legal under trademark and patent laws. Imitated products have similar features to the original, but do not give the same source. Imitated products may be illegal under the Marketing Act, which states that these products are an unfair exploitation of others.
Imitative product locus
Imitation scope and locus weaken the desire to gain face and enhance the fear of losing face. Meanwhile, product hedonism augments the desire to gain face. These results contribute to the literature on face consciousness and distinguish the roles of two dimensions of face consciousness: product hedonism and imitation scope. This study further distinguishes between these two dimensions of face consciousness and offers implications for face research. Imitation scope and locus play different roles in face consciousness.
Imitative product scope
While firms that practice an imitative strategy may use various integrative mechanisms, these strategies typically involve a high level of project scope and technological uncertainty. While the implications of these mechanisms have yet to be clarified, the present study explores the patterns of integrations in the imitative product development process. For example, firms with high scope may use individual integrators, while those with low scope may use coalitions. Regardless of the method used, the goal is always to enhance the value of the system as a whole.
Imitative product pricing
In this study, researchers compared prices of an imitator product and a national brand. They found that consumers’ ethical judgments were affected by the pricing of the imitation product. They found that consumers’ perceptions of the ethical implications of brand imitation varied by gender. In the first study, the sample was heavily weighted towards older females, and respondents felt that brand imitation was unethical. In the second study, the sample was more educated and included a balance of men and women.
Imitative product hedonism
A recent study has investigated the influence of face consciousness on purchase intentions of imitative new products. Imitative new products are legitimate innovations with striking resemblances to popular products. These products are prevalent in many markets and affect consumers’ consumption intentions. In this study, three characteristics of the products were examined: product hedonism, imitation locus, and the fear of losing face. Those three characteristics are associated with the desire to acquire face and fear of losing face.
Imitative product training
Imitative product training has become a key strategy in the electronics and fashion industries, and for good reason. Imitative products are produced by imitator companies in the hope of capturing market share. Imitative products are developed in close imitation of the original product and, therefore, may not have the same degree of differentiation as the original. This strategy involves technology mapping to determine what the target market wants and what the original does not.
Imitative product success probability
In the case of a new product, the success probability of an imitative product is lower than that of a similar but unrelated product. This is because it is risky to launch a new product, and failure is common. New products take years to achieve widespread adoption and are often unsuccessful. However, a new product with a high success probability may be a better investment than one that fails. This article will discuss the key factors that influence the success probability of an imitative product.